The Wheel
‘The Wheel’ is a personal project that I came up with, where the concept is a cocktail bar ran by Lance Armstrong. Which seemed to fit perfectly with his quote on Oprah; “My cocktail, so to speak, was only EPO, but not a lot, transfusions and testosterone” Which lead to the idea of a cocktail bar. The main thing that I wanted to get across with this brand was to come up with a professional brand while at the same time showcasing what Lance Armstrong actually did and the extent as well.
